+31624199561 j.stolker@etcn.nl

About the NIMA-B program

NIMA-B: For ambitious marketers only

NIMA-B: Digging deeper into marketing

Choose from three different specializations

For a detailed description of the NIMA-B program select one of the tabs below.

NIMA-B: the best step in your marketing career!

Outreach your competition!

Create marketing plans that really work

NIMA-B graduates work as

  • Marketing manager
  • Marketing director
  • Online marketer
  • Channel manager
  • Brand manager
  • Marketing executive


ContentĀ of the NIMA-B1 program

  • Business strategy and the (online and offline) marketing planning
  • Analysis of the external environment
  • Understanding of organizations
  • Analysis of internal environment
  • From SWOT analysis to a central problem
  • From a central problem to options: formulating new strategic policy
  • Segmentation, targeting and positioning

NIMA-B Digital Marketing program

NIMA-B Consumer Marketing program

NIMA-B Business Marketing program

Do you want to know more?

NIMA suit business card

NIMA-B The future is yours!

Make the difference with a NIMA diploma.