About the NIMA-B programNIMA-B: For ambitious marketers only
NIMA-B: Digging deeper into marketing
Choose from three different specializations
For a detailed description of the NIMA-B program select one of the tabs below.
NIMA-B: the best step in your marketing career!
Outreach your competition!
Create marketing plans that really work
NIMA-B graduates work as
- Marketing manager
- Marketing director
- Online marketer
- Channel manager
- Brand manager
- Marketing executive
Content of the NIMA-B1 program
- Business strategy and the (online and offline) marketing planning
- Analysis of the external environment
- Understanding of organizations
- Analysis of internal environment
- From SWOT analysis to a central problem
- From a central problem to options: formulating new strategic policy
- Segmentation, targeting and positioning