Dig deeper into consumer marketing

Knowledge is power

Content of the program

The NIMA-A2 program consists of the following modules

  • Consumer behavior
  • Market research 2
  • Distribution policy
  • International marketing 2
  • Price policy 2
  • Communication 2


The NIMA-A2 exam consists of a theoretical exam with several mini-cases combined with open questions you have to make in 90 minutes.

In order to to get the NIMA-A diploma, you must pass both the A1 and the A2 exams.

The NIMA diploma

Candidates who successfully pass both the NIMA-A1 exam and the NIMA-A2 Marketing Practitioner exam will get a NIMA and an EMC diploma at EMQF level 4.