NIMA-B2 Consumer Marketing
Delivering value through excellent marketing
Content of the program
The NIMA-B2 Consumer Marketing program
This program focuses on the writing of a detailed operational marketing plan for the organization chosen by the candidate. In several lectures the ins and outs of marketing planning is covered together with topics like consumer behavior and customer insights.
Examination
For the examination the candidate should write an operational marketing plan. The plan should be presented and defended for a panel of independent examiners. This plan should be related to consumer marketing.
In order to to get the NIMA-B diploma, candidates must pass both the B1 and the B2 exam.
The NIMA diploma
Candidates who successfully pass both the NIMA-B1 exam and the NIMA-B2 consumer marketing exam will get a NIMA and an EMC diploma at EMQF level 6.