Story of NIMA training programs
My name is Jacco Stolker and here is our story about NIMA
As initiator of the NIMA training programs for the CIS countries I have gained a broad experience in international educational and business projects.
During my frequent visits to Russia, Ukraine, Estonia and Moldova in the late 90’s I had the privilege to speak with many employers, marketing professionals, students and recruitment specialists. One subject always came up in the conversation: Education and professional development. The thing that struck me during these conversations was the lack of attention for practical education. All education was focused on knowledge and not on skills and practical implementation. Whilst speaking with local businessmen it also became clear that it was hard to find qualified marketing professionals. It was a bit of a shock for me that marketing was not seen as a profession.
As entrepreneur I saw an opportunity for top level marketing training programs. A few things where very clear to me: If I really want to fulfill the demand in the market, the programs should be tailor-made for the specific market in Eastern Europe.
So, I decided to approach NIMA, the leading Marketing institute in the Netherlands and they immediately recognized the opportunity. Mid 2003 I started to develop the first NIMA based programs.
From the very beginning I had the concept clear: the program should be offered in the Russian language, the trainers should be local marketing specialists with working knowledge of marketing and understanding of the business culture.
The cooperation with NIMA guaranteed the international accreditation and recognition for the programs, another essential requirement.
Last but not least, the programs should have to be very practical. It took me more than a year to create a program that fitted my goal: to be the best marketing program available. Not in the least with great help from many professionals who gave me feedback and advise for which I am still thankful as I am for the support of countless people who shared my vision.