+31624199561 j.stolker@etcn.nl

At this page an introduction to the Business Model Canvas and a series of videos that explain the use of this models step by step.

In NIMA-B the graduate should understand this model and should be able to draw this business model canvas. We also recommend NIMA-A students to watch this videos and to understand this model because it helps to put marketing in the business perspective and it inspires.

The book Business Model generation by Alexander Osterwalder is worth buying. You can download the first chapters of the book here.

Episode 1 – Getting From Business Idea to Business Model

Getting From Business Idea to Business Model


Watch the story of Beth, Carl, and an idea they believed could become a great business.

Episode 2: Visualizing Your Business Model

Learn about the business model canvas, a visual tool to craft powerful business models.

Episode 3: Prototyping

Avoid falling in love with your first idea, and learn how to prototype multiple business model options.

The practical use of the business model canvas

Martin Luenendonk published a super actionable, in-depth 7,000+ words guide on how to boost a startup’s attractiveness to venture capital investors using the Business Model Canvas.



Episode 5: Proving It
Test all aspects of your business model to find out whats works, what doesn’t, and what needs to change.

Episode 6: Telling Your Story
Pitch your business model in a clear, simple, and compelling way.

Contact us and see what we can do for you!

NIMA suit business card

NIMA gave me deep knowledge in marketing and related field as finance, statistics, research… I use this knowledge in practice.

NIMA is the possibility to realize yourself as marketer and become more self-confident as a professional.

After graduating NIMA Marketing A program I was promoted to new position where I use the knowledge and skills I got during NIMA program.

Maiko Burduli

Marekting Manager, Georgia Today, Tbilisi, Georgia