At this page the a series of videos by the Belgian professor Steven van Belleghem.
Steven always inspires me and I red all of his books. One of his books “When Digital Becomes Human” is obligatory NIMA-B literature if you study NIMA-B Digital Marketing.
Steven describes himself the following way:
Steven is a thought leader on the transformation of customer relationships and the future of marketing. He is an expert in inspiring companies to become true customer-centric organizations in this high speed digital world.
His talks inspire companies about the smart usage of technology in the customer relationship without forgetting the human side of business. His keynotes are mind stretchers for business leaders.
The Marketing Department of the Future
How to organize your marketing department to work in a more flexibel and agile way? That’s what this video is all about
Consumers want RETURN on DATA
I believe that people don’t care about privacy as long as they get something in return. If people receive RETURN on DATA, they are ok with it.
A very strategic question: where do you choose technology and where the pure human touch
This video is about the paradox of technology versus humans in a customer relation. the future of customer service will be automated. Companies are thinking about their digital transformation every day.
The customer first model: 4 pillars towards extreme customer centricity
I have developed this model to reflect what I learnt during my many conversations with companies that excel in a ‘customer first’ attitude. These companies include both strong digital players
The one thing people forget in becoming extreme customer centric!
There are many challenges to make your company customer centric. In this video I talk about the one thing people often forget to make the transition: the employee benefits and the internal evaluation system of employees.
There is a nice proverb – “You can learn much as soon as you change your standpoint and your attitude”. And this is how NIMA allows seeing the world at a new angle. The program gives us a strong impulse leading to a greater self-confidence and new perspectives.Gulmira