Customer Journey: definition & meaning
Customer journey is used as a metaphor for the total customer experience up to and after any sale and this during any interaction with a company or brand in every setting and on every medium. As a method it is best placed as attempt to create a consistent and positive or even an unified approach to multi-channel marketing placing the customer in the center. The precise registration and analyses of the value for a customer of such interactions, and there effect on the likelihood of it adding or declining to the change of a sale being made what is called customer journey mapping.
How To Create A Customer Journey Map
The Hunkemöller Customer Journey
Perfect example of a customer journey related to the Dutch lingerie brand Hunkemoller.
The Business Benefits of Customer Journey Mapping
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