NIMA-B Digital Marketing
Integrating digital marketing for marketing results
Content of the program
The NIMA-B2 Digital Marketing program covers:
- Introduction & topic section
- Digital marketing trends
- Customer profiling, customer journey & value proposition
- Product process, price process
- Distribution process, communication process, legislation
- CRM and eCRM
- Monitoring
Examination
For the NIMA-B2 exam the candidate has to select a company and write an operational marketing plan related to digital marketing. For example:
- Introduction of a new digital channel
- Product and / or service differentiation as a result of digitization
- Optimization or further professionalization of marketing (communication)
- Introduction of new marketing (communication) like content marketing
The NIMA-B diploma
Candidates who successfully pass both the NIMA-B1 exam and the NIMA-B2 digital marketing exam will get a NIMA and an EMC diploma at EMQF level 6.
The NIMA/EMC diploma is international accredited and recognized.