Content of the program
The NIMA-A2 program consists of the following modules
- Consumer behavior
- Market research 2
- Distribution policy
- International marketing 2
- Price policy 2
- Communication 2
The NIMA-A2 exam consists of a theoretical exam with several mini-cases combined with open questions you have to make in 90 minutes.
In order to to get the NIMA-A diploma, you must pass both the A1 and the A2 exams.
The NIMA diploma
Candidates who successfully pass both the NIMA-A1 exam and the NIMA-A2 Marketing Practitioner exam will get a NIMA and an EMC diploma at EMQF level 4.