About the NIMA-A programNIMA-A: a solid foundation of marketing knowledge and skills
NIMA-A: foundations of marketing made practical
Use what you learn immediately in practice!
For a detailed description of the NIMA-A program select one of the tabs below
NIMA-A for the ambitious marketer!
NIMA-A offers you all you need for a marketing career
NIMA: Dare to distinguish yourself!!
Content of the NIMA-A1 program
- Basic concepts in the field of marketing
- External environment of the organization
- Consumer behavior
- Market research
- Internal environment of the company
- Product/ service policy
- Price policy
- Distribution policy
- Communication policy
- Retail marketing
- General Online-marketing
- Online-advertising & Social Media
- Search engine marketing
- Email Marketing