Customer journey is used as a metaphor for the total customer experience up to and after any sale and this during any interaction with a company or brand in every setting and on every medium. As a method it is best placed as attempt to create a consistent and positive or even an unified approach to multi-channel marketing placing the customer in the center. The precise registration and analyses of the value for a customer of such interactions, and there effect on the likelihood of it adding or declining to the change of a sale being made what is called customer journey mapping.
How To Create A Customer Journey Map
The Hunkemöller Customer Journey
Perfect example of a customer journey related to the Dutch lingerie brand Hunkemoller.
The Business Benefits of Customer Journey Mapping
So if you want to learn about the Marketing in the most effective and fast way, or update your knowledge, NIMA programs is what you need! So don’t hesitate to become a part of the most innovative Marketing society in Europe!Ksenia Nazaranko